OBJECTIVE: A career position in the interactive marketing and/or marketing field with an opportunity for challenge and growth.
EDUCATION:
Bachelor of Science in Marketing & Minor in Human Relations
St. Cloud State University - G.R. Herberger College of Business
AACSB Accreditation
Graduated with Honors - Magna Cum Laude (December 2005)
TECHNOLOGY SKILLS
- Extensive knowledge of Windows Vista and XP, all Microsoft Office Applications, and Adobe Photoshop.
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Experience with web design programs and e-commerce sites: Macromedia Dreamweaver (HTML, .ASP, JavaScript, Flash); Microsoft FrontPage; FTP Programs; Omniture & Google Analytics (web analytics); Google Adwords, Yahoo! Search Marketing, Atlas & Drive (online advertising solutions); Yahoo! E-Stores platform; Consumer Shopping Engines; RSS/Data Feeds; Constant Contact (email marketing services)
EMPLOYMENT OVERVIEW
Internet Marketing Specialist
April 2008::Present
FinnStyle (FinnishGifts, Inc.)
FinnStyle.com, FinnishGifts.com, GlassBirds.com,
Aalto.com, AlwaysMod.com
Golden Valley, MN
- Maintain 5 e-commerce websites using Yahoo! Stores platform.
- Manage both paid search (PPC) and organic search engine optimization (SEO) initiatives.
- Utilize web analytics and competitive analysis to drive sales revenue up an average of 30% per month over 2007’s figures between April through August, and increased site traffic an average of 20% in 2008.
- Setup multiple CSEs and oversee product feeds to grow sales revenue in those categories by 1,600%.
- Contribute posts to two corporate blogs to drive community interest and as an effective SEO objective.
- Graphic design work from studio photography to digital editing.
Web Consulting and Freelance Work
2008
- Completed consulting work for three small companies looking to redesign/optimize their websites.
- Created a website for a Twin Cities' painting company
E-Marketing Coordinator & Web Analyst
April 2006::March 2008
Carlson Companies (Carlson Marketing Group) & Northwest Airlines.
nwa.com
Minnetonka , MN (Carlson Companies);
Eagan, MN (Northwest Airlines)
- Maintained a website that received over 1.3 billion hits, 5.2 million bookings, and earned over $2.1 billion in revenue in 2007.
- Effectively manage daily operations on nwa.com (updating homepage feature rotation, content update requests, and creating new static feature pages, registration pages, & gateway pages.)
- Work closely with the web team and others in the Passenger Marketing & WorldPerks Marketing departments for coordinating new, modifying current, and removing promotions and other online content.
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Ability to work in large cross functional teams (Passenger Marketing, E-Commerce, Information Systems, Operations, WorldPerks Marketing, etc.) on large scale and/or urgent projects.
(i.e. website redesign, launching of major new products, promotions, TSA alerts, travel waivers, etc.)
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Assisted in testing and launch of a new redesigned WorldPerks section.
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Currently assisting in testing and launch of a booking engine, overall site redesign, and migrating new content management utilities.
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Responsible for monitoring, directing, and answering NWA's online customer support issues.
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Coordinate and implement Search Engine Optimization recommendations provided by
Avenue A | Razorfish.
Create monthly competitive analysis reports comparing NWA's online services to others in the travel and
airline industry.
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Knowledge of Omniture (a web analytics and online business optimization tool).
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Create house ads and other creative graphics work that is used in online content.
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Coordinated NWA's in-house and vendor online advertising placements, and creating monthly analysis
reports using online vendors Atlas, DrivePM, and Omniture.
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PMI's Project Management Training (in progress).
Marketing Assistant & Web Maintenance Intern
Jul. 2004::Aug. 2004, Jan. 2005, Mar 2006
FinnStyle (FinnishGifts Inc.)
FinnStyle.com, FinnishGifts.com, GlassBirds.com, Aalto.com
Golden Valley, MN
- Created and maintained hundreds of product listing pages on five e-commerce websites.
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Responsible for staging new products, taking digital photographs, and doing computer graphics work.
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Assisted in production and execution of promotional ideas and material.
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As an intern, assumed full responsibility of all marketing operations for two weeks.
Operations Management Intern
Jun. 2005::Aug. 2005
Target Corporation: In-Store Executive Training Internship Program
Savage, MN
- Effectively managed the Savage SuperTarget on multiple occasions as acting Leader on Duty.
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Performed all core responsibilities of all Target Executive Team Leader's positions (HR, Guest Service, Hardlines, Softlines, Logistics, Flow, Assets Protection, Grocery, and Produce).
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Coordinated team members in completing merchandise presentation projects.
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Developed and implemented value added tactics to increase guest service satisfaction scores.
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Organized various in-store events, created and set store merchandise presentation guides, and executed major sales plan transitions.
Internet Marketing Intern
Sep. 2004::Dec. 2004
Global Commerce & Communications Inc. (GCCI)
New Idea Trade Project Team
St. Cloud , MN
- Maintained the New Idea Trade website.
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Assisted in the development and distribution of company press releases.
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Created & maintained large customer and member databases.
- Handled client's phone calls and emails entailing their IT support questions.
Restaurant Manager
Jul. 1998::Aug. 2003
Big Apple Bagels
Apple Valley , MN
LEADERSHIP & ACTIVITES
- Minnesota Interactive Marketing Association Member - Spring '07
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College of Business Executive Council Chairperson - Fall '05
- Campus Action for Animal Rights Mktg. Comm. Specialist - Fall '05
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Beta Gamma Sigma –
Business Honor Society - Spring '05::Fall '05
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E-Business Club President - Spring '05::Fall '05
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AMA Alumni Chair & Webmaster - Fall '04:Fall '05
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Real Estate Association Webmaster - Spring '05::Fall '05
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National Society of Collegiate Scholars - Spring '02::Fall '05
HONORS
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Graduated with Honors - Magna Cum Laude - Fall '05
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Recipient of the Joyer Memorial Scholarship - Fall '05
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Gene Storms Agency Scholarship - Fall '05
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Recipient of the SIFE Ethics Matter Award - Fall '05
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AMA Nat'l Conference - 2nd Place - Website - Spring '05
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SCSU College of Business Dean's List - Fall '04, Spring '05
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AMA Most Outstanding Board Member Award - Fall '04, Spring '05
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AMA Outstanding Member Achiever Award - Spring '04::Fall '05
- SCSU Dr. Richard Green Scholarship Fall '01::Spring '05
- SCSU Foundation Scholarship - Fall '01::Spring '05
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Koch Refinery Discovery Foundation Scholarship - Fall '01
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Acacia Fraternity's Good Guy Scholarship - Fall '01
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DECA Nat'l Competition -
Top Ten -
Creative Mktg Plan- Spring '01
REFERENCES: Available upon request.