Cory Bolton's HomepageAbout Cory BoltonCory Bolton's Web PortfolioContact Cory Bolton


What I Stand For...


* Creative Thought *

* Functional Excellence *

* Entrepreneurial Spirit *

I Am...

A coordinator who can translate requirements into tangible action items within a scheduled process.

An individual who understands and operates within the intersection of project goals, budget constraints, technical limitations, and creative input.

A planner who is well-grounded in creative timelines, resources and costs.

My Story...

The Early Years

My name is Cory "Tajai" Bolton. I was born in India but have lived in Apple Valley, Minnesota, for practically all my life. I grew up playing just about every sport under the sun. I played organized soccer and basketball from kindergarden through high school. I graduated with honors from Eastview High School (in Apple Valley), where I participated in DECA and various sports. It was my success in DECA (an association of marketing students) where I discovered my interest for marketing. That interest inspired me to attend the accredited business program at St. Cloud State University.

Good Times. Great Experiences

St. Cloud State allowed me to pursue all of my interests (business, marketing, management, ethnic studies, and human relations). However, where I really found my niche was in the interactive (web/internet) marketing field. I became interested in the e-commerce side of business and marketing, when I decided to take on the webmaster position in St. Cloud State University 's chapter of the American Marketing Association. I created a new, very value added, and dynamic website. My website won 2nd place at the 2005 AMA National Conference Competition among all collegiate chapters. My interest to learn the latest in internet technology and trends helped jump started my career interest. I then became President of the SCSU E-Business Club. In addition, I was also the webmaster for several other student organizations. During my senior year I became actively involved in the College of Business as a student chairperson in the College of Business Executive Council. Being so actively involved and holding many key leadership positions in student organizations really helped me in obtaining key internship experiences with Target Corp., FinnishGifts.com, and Global Commerce and Communications Inc.

I graduated Magna Cum Laude in December 2005 with a minor in Human Relations and a major in Marketing, from an AACSB accredited college of business program at St. Cloud State . I also belong to the professional organizations of Beta Gamma Sigma, the National Society of Collegiate Scholar, and the Minnesota Interactive Marketing Assocations.

Time to Make Things Happen

All my experiences have helped prepare me for my current position at FinnStyle, where I am an Interactive Marketing Specialist. FinnStyle is a small company and with that means that I get to wear many hats and get to work on everything from creative to analytics across five e-commerce websites. With focus on search engine optimization and consumer shopping feeds, I helped drive traffic to the sites and grow sales revenue in 2008. I hope to do the same in 2009!

 



   
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MY RESUME

Download a PDF copy of my resume        Download a Word Doc copy of my resume

OBJECTIVE:  A career position in the interactive marketing and/or marketing field with an opportunity for challenge and growth.

EDUCATION:
Bachelor of Science in Marketing & Minor in Human Relations
St. Cloud State University - G.R. Herberger College of Business
AACSB Accreditation
Graduated with Honors - Magna Cum Laude (December 2005)

TECHNOLOGY SKILLS

- Extensive knowledge of Windows Vista and XP, all Microsoft Office   Applications, and Adobe Photoshop.
- Experience with web design programs and e-commerce sites:   Macromedia Dreamweaver (HTML, .ASP,  JavaScript, Flash);   Microsoft FrontPage; FTP Programs; Omniture & Google Analytics   (web analytics); Google Adwords, Yahoo! Search Marketing, Atlas   & Drive (online advertising solutions); Yahoo! E-Stores platform;   Consumer Shopping Engines; RSS/Data Feeds; Constant Contact   (email marketing services)

EMPLOYMENT OVERVIEW

Internet Marketing Specialist
April 2008::Present
FinnStyle (FinnishGifts, Inc.)
FinnStyle.com, FinnishGifts.com, GlassBirds.com,
Aalto.com
, AlwaysMod.com
Golden Valley, MN

- Maintain 5 e-commerce websites using Yahoo! Stores platform.
- Manage both paid search (PPC) and organic search engine   optimization (SEO) initiatives.
- Utilize web analytics and competitive analysis to drive sales   revenue up an average of 30% per month over 2007’s figures   between April through August, and increased site traffic an   average of 20% in 2008.
- Setup multiple CSEs and oversee product feeds to grow sales   revenue in those categories by 1,600%.
- Contribute posts to two corporate blogs to drive community   interest and as an effective SEO objective.
- Graphic design work from studio photography to digital editing.

Web Consulting and Freelance Work
2008

- Completed consulting work for three small companies looking to   redesign/optimize their websites.
- Created a website for a Twin Cities' painting company

E-Marketing Coordinator & Web Analyst
April 2006::March 2008
Carlson Companies (Carlson Marketing Group) & Northwest Airlines.
nwa.com
Minnetonka , MN (Carlson Companies);
Eagan, MN (Northwest Airlines)

- Maintained a website that received over 1.3 billion hits, 5.2 million   bookings, and earned over $2.1 billion in revenue in 2007.
- Effectively manage daily operations on nwa.com (updating   homepage feature rotation, content update requests, and creating   new static feature pages, registration pages, & gateway pages.)
- Work closely with the web team and others in the Passenger   Marketing & WorldPerks Marketing departments for coordinating   new, modifying current, and removing promotions and other online   content.
- Ability to work in large cross functional teams (Passenger   Marketing, E-Commerce, Information Systems, Operations,   WorldPerks Marketing, etc.) on large scale and/or urgent projects.
  (i.e. website redesign, launching of major new products,   promotions, TSA alerts, travel waivers, etc.)
- Assisted in testing and launch of a new redesigned WorldPerks   section.
- Currently assisting in testing and launch of a booking engine,   overall site redesign, and migrating new content management   utilities.
- Responsible for monitoring, directing, and answering NWA's online   customer support issues.
- Coordinate and implement Search Engine Optimization   recommendations provided by Avenue A | Razorfish. Create   monthly competitive analysis reports comparing NWA's online   services to others in the travel and airline industry.
- Knowledge of Omniture (a web analytics and online business   optimization tool).
- Create house ads and other creative graphics work that is used in   online content.
- Coordinated NWA's in-house and vendor online advertising   placements, and creating monthly analysis reports using online   vendors Atlas, DrivePM, and Omniture.
- PMI's Project Management Training (in progress).

Marketing Assistant & Web Maintenance Intern
Jul. 2004::Aug. 2004, Jan. 2005, Mar 2006
FinnStyle (FinnishGifts Inc.)
FinnStyle.com, FinnishGifts.com, GlassBirds.com, Aalto.com
Golden Valley, MN

- Created and maintained hundreds of product listing pages on five   e-commerce websites.
- Responsible for staging new products, taking digital photographs,   and doing computer graphics work.
- Assisted in production and execution of promotional ideas and   material.
- As an intern, assumed full responsibility of all marketing operations   for two weeks.

Operations Management Intern
Jun. 2005::Aug. 2005
Target Corporation: In-Store Executive Training Internship Program
Savage, MN

- Effectively managed the Savage SuperTarget on multiple occasions   as acting Leader on Duty.
- Performed all core responsibilities of all Target Executive Team   Leader's positions (HR, Guest Service, Hardlines, Softlines,   Logistics, Flow, Assets Protection, Grocery, and Produce).
- Coordinated team members in completing merchandise   presentation projects.
- Developed and implemented value added tactics to increase guest   service satisfaction scores.
- Organized various in-store events, created and set store   merchandise presentation guides, and executed major sales plan   transitions.

Internet Marketing Intern
Sep. 2004::Dec. 2004
Global Commerce & Communications Inc. (GCCI)
New Idea Trade Project Team
St. Cloud , MN

- Maintained the New Idea Trade website.
- Assisted in the development and distribution of company press   releases.
- Created & maintained large customer and member databases.
- Handled client's phone calls and emails entailing their IT support   questions.

Restaurant Manager  
Jul. 1998::Aug. 2003
Big Apple Bagels
Apple Valley , MN

LEADERSHIP & ACTIVITES

- Minnesota Interactive Marketing Association Member - Spring '07
- College of Business Executive Council Chairperson -  Fall '05 
- Campus Action for Animal Rights Mktg. Comm. Specialist - Fall '05
- Beta Gamma SigmaBusiness Honor Society - Spring '05::Fall '05
- E-Business Club President - Spring '05::Fall '05
- AMA Alumni Chair & Webmaster - Fall '04:Fall '05
- Real Estate Association Webmaster - Spring '05::Fall '05
- National Society of Collegiate Scholars - Spring '02::Fall '05

HONORS

- Graduated with Honors - Magna Cum Laude - Fall '05
- Recipient of the Joyer Memorial Scholarship - Fall '05
- Gene Storms Agency Scholarship - Fall '05
- Recipient of the SIFE Ethics Matter Award - Fall '05
- AMA Nat'l Conference - 2nd Place - Website - Spring '05
- SCSU College of Business Dean's List - Fall '04, Spring '05
- AMA Most Outstanding Board Member Award - Fall '04, Spring '05
- AMA Outstanding Member Achiever Award - Spring '04::Fall '05
- SCSU Dr. Richard Green Scholarship Fall '01::Spring '05
- SCSU Foundation Scholarship - Fall '01::Spring '05
- Koch Refinery Discovery Foundation Scholarship - Fall '01
- Acacia Fraternity's Good Guy Scholarship - Fall '01
- DECA Nat'l Competition - Top Ten - Creative Mktg Plan- Spring '01

REFERENCES: Available upon request.

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